2325 - Transform Your Relationships and Sales through Ethical Persuasion Techniques with Patrick Van Der Burght

Josh Elledge

Published on: 21/11/2025

In this episode of The Thoughtful Entrepreneur, host Josh Elledge interviews Patrick Van Der Burght, an expert in ethical persuasion and behavioral science. Patrick breaks down the psychology behind why people say “yes” and shares seven universal principles of influence, including the power of public commitment and loss framing. He offers practical, research-backed strategies for business owners and coaches to build trust, reduce uncertainty, and motivate action ethically—while also highlighting his mission to teach these skills to the next generation.